Why do watches always stop at 10:10?

:2023-12-20:874:watch making

90% of watch enthusiasts may not know why most watch brands prefer to set the hands of their watches to 10:10 when shooting advertisements. There are three main reasons for having the clock hands stop at 10:10:

Reason 1: Hands stopping at 10:10 won't obstruct the watch brand logo.

The habit of setting the clock hands to 10:10 originated in 1926 when Hamilton set the time of their watches to 10:10 during advertising shoots. This positioning ensures that the hands don't block the watch brand logo and calendar window, while also adhering to the aesthetic design of the golden ratio.

At 10:10, the angle between the hour and minute hands is 120 degrees. This angle is considered relatively balanced, conveying a sense of stability, equilibrium, and harmony.

Reason 2: Hands stopping at 10:10 form a V shape.

The hands stopping at ten minutes past ten form a V shape, symbolizing victory and success, satisfying consumers' subconscious psychological preferences.

In 2017, the journal "Frontiers in Psychology" mentioned that from a psychological perspective, at 10:10, the hour and minute hands resemble a smiling, upward curve, contributing to a pleasant mood and enhancing consumers' willingness to make a purchase.

Reason 3: Hands stopping at 10:10 represent perfection.

Ten-ten also symbolizes perfection and completeness, providing a sense of perfection and satisfaction, aligning with the symbolism conveyed by luxury watches.

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