Paris International Watch Fair

The Paris International Watch Fair, also known as Salon International de la Haute Horlogerie (SIHH), was an annual trade show for luxury watches held in Paris, France. The event was typically held in January and featured some of the most prestigious brands in the watch industry, including Cartier, Piaget, and Jaeger-LeCoultre.

However, it was announced in 2020 that the event would be rebranded and relocated. Starting in 2021, the fair was renamed Watches & Wonders and moved to Geneva, Switzerland, which is also home to another major watch trade show, Baselworld.

Watches & Wonders is now a hybrid event, with both physical and digital components, and features exhibitions, product launches, and conferences for industry professionals and watch enthusiasts alike.