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Model No.: 22627Are ceramic and titanium cases considered "precious metals" or "base metals"?

We providing custom watch case services, mostly we use materials: stainless steel 316/316L

   In the past many years, whenever the SIHH Geneva and Basel, due to the standpoint of work, I always go to summarize the heavyweight and complicated watches launched at the watch show. But this year, without so many restrictions, I want to talk about some of the more practical issues that were presented at the Geneva Watch Fair. The biggest feeling that this year's SIHH Geneva Watch Fair brought me is 4 words, the material of the case.

  We all know that there are actually two types of traditional watch cases, precious metals, platinum and K gold, base metals, and stainless steel. But since the 1980s, some watch factories have begun to try to use ceramics and titanium to make watch cases. But the scale at that time was very small, until after the 21st century, many watch factories began to popularize ceramic and titanium cases, and there were more and more ceramic and titanium watches on the market. Today, even some brands of watches have titanium or ceramic shells for entry (for example, Hublot’s entry-level three-hand watch is directly titanium shells), and there are almost no steel watches. Therefore, it is not difficult for us to understand that some people suggested that materials such as ceramics and titanium would replace stainless steel in the future (of course, it is impossible at present).

Audemars Piguet’s new platinum and titanium Royal Oak chronographs launched at the 2017 Geneva Watch Show, titanium case, bracelet, platinum bezel, chain links, and the combination of titanium and platinum are very in line with the needs of the Royal Oak’s performance and status. best combination.

If it is said that many watch factories have used titanium and ceramics to make watch cases before, then from this year’s SIHH Geneva Watch Fair, I deeply feel that the mainstream watch factories use titanium and ceramics to make watch cases and bracelets. One more word. For example, Audemars Piguet has launched a Royal Oak perpetual calendar with a case and bracelet all black ceramic; also launched a Royal Oak chronograph with a titanium case and platinum ring between titanium and platinum (the combination of titanium and platinum is rare, I think This combination is very good and reflects the luxury sports positioning of AP Royal Oak); large and complex watches including Greubel Forsey Grand Sonnerie have begun to use titanium cases. The reason why I think this is a realistic topic is that in 2017 and beyond, we will find more and more titanium and ceramic watches in the windows and counters of watch sales. And the theory that platinum and K gold that we were once familiar with are precious metals, so the price is high, and stainless steel is a base metal, so the price is low. God knows. Therefore, we can only make a small summary based on past experience and transactions, and deduce a value law suitable for ceramic shells and titanium shells. Do your best to prevent everyone from making a loss.

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